Jan 26, 2015

Artist Takeover: Remi Rough





Illuminum Collaborates with Artist Remi Rough to launch new, limited edition fragrance, White Oud

To celebrate the launch of Illuminum’s Limited Edition midwinter scent White Oud, we are delighted to be partnering with eminent artist Remi Rough. Rough has transformed our Dover Street Gallery space with his unique artwork. Using the entire room as his canvas he’s created a stunning interactive art installation, inspired by our new White Oud fragrance.

White Oud – an olfactory and visual art installation
Visit this incredible olfactory and visual art installation throughout December and January to appreciate Rough’s artwork and experience our beautiful White Oud, along with the full fragrance collection. Here you will find fragrances suspended in mid-air, allowing you to enjoy their intoxicating scents as you wander below.

A Unique Scent
This distinctive and innovative composition of winter aromas make a unique scent. Rich green notes of Coriander, Vetiver Java and Oak Moss, juxtapose playfully with warm spice notes of Cumin Seed, Musk and the precious Laos Oud. Close your eyes and you’ll be transported through this wonderfully wintry woodland.

Limited Edition
White Oud is the first in our series of limited edition fragrances featuring pop-up installations to explore the innate connection between scent, art, and emotion from Illuminum London. Available for a limited period only – just 300 have been created, the first 100 bottles are personalised by Remi Rough and feature an edition number. So to avoid disappointment, don’t wait too long before visiting our Dover Street space.

41 Dover St, Mayfair, W1S 4NS
Monday – Friday 11am – 7pm
Saturday 11am – 6pm

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