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95 percent series

a taste for inspiration

‘95 Percent’ celebrates the inspirational relationship between scent and taste in an exciting collaboration with three highly individual chefs from around the world.

Our sense of smell is inextricably linked to our sense of taste, with scent accounting for 95 per cent of what we taste. In curating its new ‘95 Percent’ series, Illuminum invited innovative chefs Jackson Boxer, Yuki Gomi and Tom Wolfe to create three distinctive fragrances by ‘pushing the boundaries of the possible’ at the interface between taste and scent.

Outside the world of perfume, it is chefs who use their sense of smell on a daily basis to spark or guide their imagination. For Illuminum, this cross-disciplinary collaboration with three thoughtful practitioners, each with a clear view of the role and potential of scent, is a unique opportunity to transcend the borders of experience, expectation and practice in order the fashion the new.

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