letting in the light
Our latest fragrance ranges build on the acclaimed strengths of our established Vaporizer and Haute Perfume series, bringing the same core values of quality and luxury to bear on the finest ingredients sourced responsibly from around the world.
Increasingly, two related values – sustainability and democracy – drive us. We are proud of the progress being made in raising our industry’s game in key areas like the use of recyclable materials. We are also committed to opening up the creative processes that underpin our sector.
Our goal is to make you the author of your own meaningful encounter with fragrance. It means less mystery, more revelation. After all, as our name suggests, we are about letting in the light.
95 percent series
a taste for inspiration
‘95 Percent’ celebrates the inspirational relationship between scent and taste in an exciting collaboration with three highly individual chefs from around the world.
Our sense of smell is inextricably linked to our sense of taste, with scent accounting for 95 per cent of what we taste. In curating its new ‘95 Percent’ series, Illuminum invited innovative chefs Jackson Boxer, Yuki Gomi and Tom Wolfe to create three distinctive fragrances by ‘pushing the boundaries of the possible’ at the interface between taste and scent.
Outside the world of perfume, it is chefs who use their sense of smell on a daily basis to spark or guide their imagination. For Illuminum, this cross-disciplinary collaboration with three thoughtful practitioners, each with a clear view of the role and potential of scent, is a unique opportunity to transcend the borders of experience, expectation and practice in order the fashion the new.