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January 23, 2016

95 Percent series and White On White

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Illuminum London is proud to announce a new limited edition fragrance collection, 95 Percent. With this collection we are taking our passion for perfume into exciting new areas of shared experience. Composed in partnership with three innovative London-based chefs, the three new fragrances explore complex relationship between scent and taste.

In curating 95 Percent collection, we explored the idea that scent accounts for 95 per cent of what we taste. Illuminum London partnered with three London-based chefs to collaborate with expert perfumers on three distinctive fragrances by ‘pushing the boundaries of the possible’ at the interface between taste and scent.

Fluid, transcendent, playful and inspirational, the new collection represents the brand’s deep reverence for scent into fulfilling realms of shared experience, including the worlds of art and culture. Illuminum London opens a door on a new horizon of human possibility at the point where scent interacts with creativity. It’s a journey without limitation. Our customers make it what it is.

In addition to the 95 Percent collaboration Illuminum London undertakes a repositioning – a visual and cultural upgrade. To celebrate, a new fragrance ‘White on White’ joined the 95 Percent range at the launch. This novel scent has been composed in such a way as to be reminiscent of the artists studio taking inspiration from philosophies of Kazimir Malevich.

 

THE FOUR FRAGRANCES

Yuki

Created by Illuminum London in collaboration with Yuki Gomi

yukiskitchen.com

 

TW #234

Created by Illuminum London in collaboration with Tom Wolfe

tomwolfeproduktions.com

 

Brunswick House

Created by Illuminum London in collaboration with Jackson Boxer

brunswickhouse.co

 

White on White

Created by Illuminum London taking inspiration from the influential figure of the past, Kazimir Malevich

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October 23, 2015

Synaesthesia

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Have you ever wondered what the senses might look like? Imagine that a sound, touch, smell or taste may be visualised. Following our gallery installation theme ‘Colour as a Narrative’, Illuminum team explored a unique phenomenon called Synaesthesia, whereby two or more of the five senses that are normally experienced separately are being interconnected. A renowned occurrence in psychology, though only few of us have the ability to experience the phenomenon. A synaesthetic person can often picture sounds, smells, flavours or tactile feelings as they experience them. The kind of sense visualisation process induces visions of vivid colours, arrays of shapes and textures. Merging of the senses enhances affected person’s inner imagination resulting in the appearance of artistic impressions.

We are immensely fascinated by this extraordinary way of experiencing the surrounding world. Intrigued by the idea of hyper sensation and the ability to connect senses, we hosted a special event with Philippa Stanton an abstract artist and creative mind behind 5ftinf.

5ftinf is Philippa’s largely popular self-expression project, where she lets her imagination flow in daily still life table top shots. She finds and organises simple objects, like cups of tea, flowers, twigs and other pretty treasures in harmonic patterns reflecting her feelings.

Held in the gallery, our workshop offered an insight into the multi-sensorium perception guided by Philippa who has a first hand understanding as she is a synaesthete herself. Her abstract paintings represent her individual synaesthetic impressions of flowers, food, drinks and people’s voices. The workshop invited participants to think deep about how things feel, sound, smell and look, inspiring them to connect with deepest senses and spark their inner imagination.

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